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How to Be a Complete Leader?
Well, look at this, it's me! What a treat to be interviewed by Elliot Begoun about my "Complete Leader" program. It was great to reflect...
Oct 4, 20211 min read


China feeds 25% of the World's population with only 9% of the World's arable land
Great talking with Jane Singer on her podcast "Seat at The Table" to illustrate what this means for the world's food resources and how...
Oct 4, 20211 min read


An Interview with Thrive Global about The Lettuce Diaries
"The highest risk for American food exporters to China is market access. Some exporters are now looking at manufacturing some of their...
Oct 1, 20211 min read


A Review in the Wall Street Journal!
Now that's getting real! A review of my book "The Lettuce Diaries" by James T AREDDY in The Wall Street Journal . It is now available for...
Oct 1, 20211 min read


If you think that China is still a cheap food exporter, think again...
Thanks to Brielle Jaekel and the team at Food Logistics for a great talk about what's driving China's surging food imports and why the...
Oct 1, 20211 min read


The Lettuce Diaries: How a Frenchman Found Gold Growing Vegetables in China
The Lettuce Diaries is a business memoir of Xavier Naville’s years scaling up a food business in China.
Aug 31, 20212 min read
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